Lego Star Wars: The Game

The Sith are comming!

The unyielding Hollywood marketing juggernaut has given us dozens of games based on movies, and hundreds of toys based on movies. However, it takes George Lucas, the emperor of movie marketing, to give us Lego Star Wars, a video game based on a toy based on a trilogy based on an older, more popular trilogy.

If you love Lego toys, have a tolerance for the Star Wars prequels, enjoy video games, and won't be psychologically scarred by seeing a small plastic figure in childbirth, then this may be the cross-marketing meta-product for you.

Wired