Dating Sites Rekindle the Flame

wired

Facing slumping growth and heavy competition, online-dating sites are adopting a new strategy in their quest for the lovelorn: They're becoming user-friendly. Want to banish forever the face of that guy who's totally wrong for you? For the first time, Match.com is letting members permanently block other people's ads. Seeking someone who's a "giver," a "rebel" or an "observer"? Yahoo Personals now lets you search for them. Dying to know if Ms. Right is a philanderer or a felon? True will run a background check.

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