Star Trek Phone

The cool gadgetry on the classic TV series has made dreamers drool since the first time Captain Kirk barked the words "Beam me up, Scotty!" into his little black box and snapped it shut. But this is the first time Viacom, which owns the rights to the TV and movie franchise, has put its licensed imprint on such a device. The special-edition Star Trek Communicator Phone is part of the ramping-up of events and promotions tied to the 40th anniversary of the Star Trek franchise next year. But the timing was also right because "the technology is better now," said Sandi Isaacs, VP of interactive at Viacom Consumer Products. "With the prior generations of handsets and mobiles, it was really hard to give consumers a rich experience."