Internet Growing As Main Source Of News Among Online Adults

Duh!

The number of online adults who prefer the Internet as their main source of news has grown by over 35 percent in the last four years, at the expense of television and newspapers, a market research firm said Tuesday. Currently, more than 26 percent of online adults prefer the Internet for national and international news, compared with 19 percent in 2001, JupiterResearch, a division of Jupitermedia Corp., said. Consumer surveys also show that althought preferences grow for the Internet, the overall number of online adults using the medium for daily news has remained flat over the last few years, hovering around 50 percent, the research firm said. The number of online adults preferring to use the Internet for local news is also growing, but has yet to exceed 10 percent.

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