Love is not Enough

Most single Americans are playing hard to get and are happy to dodge Cupid's arrow, new research says, despite the annual Valentine's Day splurge on chocolates and flowers.

Forty-three percent of adult Americans, or 87 million people, describe themselves as single -- but only 16 percent are looking for love, the survey by the Pew Internet and American Life Project found.

Fifty-five percent of US singles say they have no interest in looking for a romantic partner. That feeling is especially pronounced among women, or those who have been divorced or widowed.

Surprisingly, and despite the dominance of dating images in popular culture, younger singles aged between 18-29 seem to be able to take romance or leave it: 51 percent said they were not in the market for a soulmate.

The survey also lifts the lid on the barren dating scene even for those Americans singles who are playing the field.

Thirty-six percent of those "active" on the dating scene said they had not had a date in three months, 13 percent had one. Twenty-two percent had been on between two and four dates, while a lucky quarter had been on five or more.

Where is the best place to meet a partner? : according to the survey, which sampled Internet users on the question, 38 percent of those in committed relationships hooked up at work or school.

A third met through family and friends, and 13 percent met their match at a nightclub, bar or cafe.

Surprisingly, given the proliferation of online dating agencies and matchmakers, only three percent of happy couples who are also online met through the Internet.

The study, part of larger research on online matchmaking yet to be published, was conducted late last year.